YMI Jeans takes the value of its relationship with its fans on Facebook very seriously. Whether it’s giving away a free pair of jeans or a Fan-exclusive Shopping Spree, YMI is making every effort to make sure its fans get the royal treatment. Recently, YMI is also using conversations on Facebook to provide an extra layer of customer care for online shoppers. Recently, the brand even let fans choose the image for their upcoming ad capmaign! Now that’s impressive. The result? The YMI / enter:new media team is quietly setting new standards for how to nurture a focused, passionate group of brand ambassadors.
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Archive for the ‘Community Management’ Category
For YMI, Becoming a Fan Has Its Privileges
September 7, 2009
Meeting The Social Media Challenge: Content Management
June 12, 2009
TopRank’s “Online Marketing Blog” hit on a topic this week that nearly all of our current clients can identify with – the importance of content planning in social media strategy and execution. Social communities demand value from brands in exchange for their time, attention, interaction, and engagement. While there are many ways to deliver value in social media, content is king. Creating content strategies that reinforce brand goals and contribute recognized value to community members is essential. Likewise, it is critical to effectively execute those strategies across multiple social platforms like blogs, twitter, and Facebook.
As this is so often a key factor in the success of social media strategies, we will be sharing more best practices, tips and real-world examples of social media content management with you over the coming months.
We Run the Most Popular Twitter Account in the Weight Category… Yeah We Do
March 23, 2009
If it wasn’t enough that we created the #1 FB application for WV, according to WeFollow, WeightView is now the #1 tweeter in the weight category. We started tweeting for WeightView only a few months ago and it has taken off beyond our expectations. We truly believe the secret to this success is, well… we take that back, it is not a secret at all. We mix up the type of things we tweet about, such as post links to interesting articles, comment on what others in the community are doing, and engage with our community with frequent one-on-one conversations. Most importantly, we provide motivation, which is what WeightView is all about!
We might not be parents, but we know how to get noticed by them!
March 16, 2009
We got Parenting magazine to give WeightView a shoutout this month in their piece, “Working in Working out”. The story gives moms tips on how-to fit excercise into their busy day, and it recommends using WeightView as a visual motivator for achieving their weight loss goal!
Facebook A Bigger Traffic Driver Than Google?
March 13, 2009
Advertising Age reported this week that more and more sites such as Café Mom, Evite, Tagged.com, Twitter, PerezHilton.com, and Dlisted are all receiving a greater portion of their traffic from Facebook than from the big “G.” We see this as being the beginning of a major shift in power. Watch for two things to happen:
1. More budgets once designated for SEO to shift to FB management.
2. Look for news reports of Google making a play to buy Twitter. Now that would make things really interesting.
Facebook “Pages” Are So One Week Ago
It wasn’t enough that virtually everything else changed about the business pages this week – they even changed the name. Business “Pages” are now called “Public Profiles.”
WatchAndDiscuss.com: You Scream, We All Scream
December 16, 2008
AHHHHHHHHHHHH! The latest promotion on the video upload site we created for VH1 has been frighteningly successful.
To help promote the season finale of the VH1’s show “Scream Queens” users were asked to upload videos of themselves screaming into the camera. The payoff? The best, most blood curdling screams were featured ON AIR in prime time during the channel’s Night of 1000 Screams promotion.
Congrats to enter employees Ram Reddy and Kelly Mcklosky who both rose to the challenge with video screams so convincing they made the final cut on air! Check it out here.
Many thanks to the enter:communication team for starting to get the music scene involved too!
Storytime Smackdown
December 2, 2008
The indian in the cupboard vs. Stuart Little
In a true labor of love, the new media team just released a new Facebook poll to determine the greatest storybook character of all time!
Storytime Smackdown can be found on the Kaplan Test Prep Facebook page and is the result of a partnership between our client, Kaplan Test Prep and Reading Is Fundamental.
Check it out each week as the poll goes through a NCAA Tourney-like format complete with character